The Significance of Social Media, Author Verification and Engagement

One of the biggest things bloggers and columnists are hearing about today in regards to their products, services or writing is authorship.The search giant’s Google’s results now filter with images representing authorship for each individual blog entry. This is especially helpful for people wanting to know who’s writing about what. Inherently, these writers are establishing authority. But not only can you simply establish authorship/authority through an site-specific author-bio, you can also do it through social media.


Amongst the large handful of popular communities is the largest and most powerful, Facebook. If you were a blogger that’s opening up a domain for the first time, you have an option to register privately - I would recommend doing so. Now most of you reading this now would stop and say, well that’s just ridiculous – why wouldn’t you want to give your audience a chance to reach you? Well, you can, but not with e-mail. E-mail just open’s up your communication line to spammers, unworthy newsletters and unwanted subscriptions. Why not take this opportunity to explore another venue for authorship like Facebook? Facebook allows users to fill out full contact fields, including name, email, phone, address, company, etc…It also yields company specific pages for users who don’t wish to have their personal profiles flooded with questions and feedback.

Nevertheless, by registering with the almighty FB, you’re more or less making others go through a process of verification. In other words, the community itself inherently takes on the role of a spam filter. A robot can’t make a fake Facebook account. Of course, a real person can make a FB account appear to be spam, but it’s one more step an actual spammer will have to go through to reach you. Secondarily, that user will have to become a friend before he or she has access to your full profile/feed.